Link Building as Organic Search Engine Optimization

• Inbound links are the fastest way for you to see increases in traffic to your site.
• Google, Yahoo and MSN process over two hundred million searches a day.
• In fact, 9 out of 10 internet surfers use a Search Engine to start their internet journey.

Understanding Search Engine Optimizer (SEO) Services

Search engine optimization meaning SEO is an online marketing strategy that involves designing, writing and coding your Web site's pages so that search engines may index your site and find that your keywords, meta tags and page content matches. The Web crawlers reward Web sites that have 'relevancy', which means that you show what you claim you have on your Web pages for your site to rank higher for keywords relevant to your business.

Optimizing a Web site and securing inbound links is critical to higher visibility on the organic or natural (left hand side) of a search engine results page (SERP).

Contact Real Time now to find out how we optimize your Web site using the most advanced techniques available for Internet marketing services in America today: Inbound Link building campaign, SMO + SEO, Blog writing and publication, copywriting services, Public Relations and article writing and publication services.

SEO Means On Page Optimization and Off Page Optimization

SEO, is done on and off page, where on page means the actual Web site pages content on your site. Off page is referred to as One Way Link Building. When other quality sites list your URL on their site, you gain valuable exposure and increase traffic for your site. The best part about getting traffic by using these methods is that you do not have to pay per click to improve your site’s position in the engines’ Natural Listings for relevant searches.

Passive Linking

Link Building can be Passive as well as Active. Traditional link building serves to create third party exposure and builds link equity. Passive linking is the creation of inbound one way links to your site. This includes paid link directories and reciprocal (not the best kind of) linking.

When launching a new Web site begin by laying a foundation of links within general and vertical specific directories. Then write and submit articles, using 'white papers' or Public Relations releases.

Active Linking

Links that motivate users to create new links through active human interaction. Also, by posting comments on industry Blogs relevant to your offerings and business model... linking back to a white paper or Blog on your site works well to drive engine spiders as well as visitors such as consumers or industry experts to your Web site.

Many forums allow links back to your site within conversations. Keeping the conversation going on several forums and Blogs with a good Page Rank is a great way to practice active link building. An industry has also sprung up around the creation of Facebook and Myspace profiles. If kept up to date with relevant, rich content and value add links back to your site, this is another strong form of active linking.

Passive Link Building

• Free / paid directory submission
• Article and news submission
• Press release distribution
• Reciprocal linking
• Video & Image submissions

Active Link Building

• Forum Threads
• Blog Comments
• Corporate Blogging
• Social Network Profiles
• Link Baiting

Universal Search as Envisioned by Google ^®

http://www.google.com/intl/en/press/pressrel/universalsearch_20070516.html

Google Universal Search offer users a more integrated and comprehensive way to search for and view information online. The company also introduced an updated homepage design and several new navigation features that make it faster and easier for users to find the information they are looking for.

When you type in ‘MAD MEN’ you see the customary relevant Web sites as well as search results of images of the show's characters and narrower searches plus other related TV shows.

Google's vision for universal search is to ultimately search across all its content sources, compare and rank all the information in real time, and deliver a single, integrated set of search results that offers users precisely what they are looking for. Beginning today, the company will incorporate information from a variety of previously separate sources – including videos, images, news, maps, books, and websites – into a single set of results. At first, universal search results may be subtle. Over time users will recognize additional types of content integrated into their search results as the company advances toward delivering a truly comprehensive search experience.

Google is gives value to various forms of links as they intend to index not only Web sites but content such as videos, music, images, news etc. that they will need to populate their new Universal Search SERPs.

Submitting rich videos to directories with the correct file description can produce great one way link building results. You can also place images on photo sharing Web sites, linking to your site.

Current news is also important in Google's Universal Search. Blogs, Public Relations releases, Web 2.0 social networking Web sites are high on Google’s list of content sources for their new SERPs – active links from these sites are powerful tools for link building.

Without professional or dedicated Internet marketing services, link building, social media optimization, SEO, Blog, article writing you will not generate the traffic needed to compete effectively.