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Link Building as Organic Search Engine Optimization
Understanding Search Engine Optimizer (SEO) Services
Search engine optimization meaning SEO is an online marketing strategy that involves designing, writing and coding your Web site's pages so that search engines may index your site and find that your keywords, meta tags and page content matches. The Web crawlers reward Web sites that have 'relevancy', which means that you show what you claim you have on your Web pages for your site to rank higher for keywords relevant to your business.
Optimizing a Web site and securing inbound links is critical to higher visibility on the organic or natural (left hand side) of a search engine results page (SERP).
Contact Real Time now to find out how we optimize your
Web site using the most advanced techniques available for Internet marketing
services in America today: Inbound Link building campaign, SMO + SEO, Blog
writing and publication, copywriting services, Public Relations and article
writing and publication services.
When launching a new Web site begin by laying a
foundation of links within general and vertical specific directories. Then write
and submit articles, using 'white papers' or Public Relations releases.
Many forums allow links back to your site within
conversations. Keeping the conversation going on several forums and Blogs with a
good Page Rank is a great way to practice active link building. An industry has
also sprung up around the creation of Facebook and Myspace profiles. If kept up
to date with relevant, rich content and value add links back to your site, this
is another strong form of active linking.
Active Link Building
Universal Search as Envisioned by Google ®
Google Universal Search offer users a more integrated and comprehensive way to search for and view information online. The company also introduced an updated homepage design and several new navigation features that make it faster and easier for users to find the information they are looking for.
When you type in ‘MAD MEN’ you see the customary
relevant Web sites as well as search results of images of the show's characters
and narrower searches plus other related TV shows.
For example, a user searching for information on the Star Wars character Darth Vader is likely interested in all the information related to the character and the actor – not just web pages that mention the movie. Google will now deliver a single set of blended search results that include a humorous parody of the movie, images of the Darth Vader character, news reports on the latest Lucas film, as well as websites focused on the actor James Earl Jones – all ranked in order of relevance to the query. Users no longer have to visit several different Google search properties to find such a wide array of information on the topic.
Google is gives value to various forms of links as
they intend to index not only Web sites but content such as videos, music,
images, news etc. that they will need to populate their new Universal Search
Current news is also important in Google's Universal Search. Blogs, Public Relations releases, Web 2.0 social networking Web sites are high on Google’s list of content sources for their new SERPs – active links from these sites are powerful tools for link building.
Without professional or dedicated Internet marketing services, link building, social media optimization, SEO, Blog, article writing you will not generate the traffic needed to compete effectively.
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