SEO, SMO, Corporate Web, eCommerce, PR

Seven Steps to Keyword Density

SEO, keyword density, SEO, SMO, Social Media Optimization, keyword usage...

1. Use keywords In the page's titles – meaning the title tag associated with the meta data descriptive content of your site pages. Your page titles should include keywords, use them near the beginning of the title for optimal effect. You communicate the page's subject matter to the Web crawlers (search engines) and to your site's visitors. The title is a powerful tool as it also appears in the search engine's results pages. At times it appears with bold font, depending on the user’s search query.

2. Insert keywords into Headings – Include keywords in the heading of the page copy itself. Your page's main heading must use heading tags; the “H1″ heading tag is considered to be paramount.

3. Place Keywords in ALT Text – if you have images on your web pages, ensure that you place descriptive alt text on the image that is key word rich. Do not spam your ALT Tags.

4. Add Keyword Rich Anchor Text throughout your pages – when hyper-linking your site pages, link from keywords as the destination page will receive better Inbound Linking (IBL) merit from the search engines.

5. Incorporate Keywords into Page URLs – helps convey the theme of the page and is one of the many factors that search engines will use to rank a web page. Use periods for the page name, but on the page title use commas to separate words.

6. Add keywords intelligently and with a purpose to your Copy, do not spam with keyword stuffing – use your most powerful traffic driving keywords in the actual copy of your site pages. If you want your site to be found in the search engines for “sample keywords” you better make sure that your page copy features the phrase “sample keywords”.

7. Incorporate the Use of a Keyword Rich Footer – ensure that your footer appears on all pages. Include links to important product pages using keyword rich anchor text. For example if your site sells 'thingies' make sure that you include important keywords in the footer. Super Thingies | Standard Thingies | Large Thingies | Small Thingies | Thingies Information | Thingies Resources |

Experts say that from an SEO focus and without being 'SPAM', pages such as the home page should have a keyword density of about 6-12 % based on 400 words of content, with an emphasis on your most important key phrases.

Well optimized pages should have a keyword density of about 6-12% based on 400-500 on-page words of copy. We have seen top ranking sites with a KW density of as high as 20% on their homepage without being penalized by the search engines.

Benefits of Improving Keyword Density Throughout Your Site to Improve SEO, SMO, Social Media Optimization, plus keyword usage to maximize Internet ranking

• Helps the site become a resource with authority for relevant keywords that drive qualified traffic to your site.
• Helps communicate the topic of your site pages.
• Helps convey a theme around your sites content.
• Increases relevancy in keyword searches.
• Users have an easier time finding your site when searching for non-branded key phrases.
• Use key phrases that are descriptive of your business.
• Maintaining a keyword density of 6-12% throughout the site improves organic search engine ranking.
• The site will rank higher while driving quality and relevancy with incoming traffic.
• Is a cost efficient way of increasing your organic/natural search ranking in the search engines.
• Increased Visibility = Higher Rankings.
• Higher Rankings = More Site Traffic.
• Increasing site traffic means more conversions.
•  More conversions means better return on investment (ROI).
• Better ROI leads to continued success.
• Each of the search engines interprets and treats keyword density differently.
• Each search engine uses its own proprietary algorithms.
• When seeking results with keyword density, think about relevancy for the user and avoid keyword stuffing (SPAM)
• Using too many keyword occurrences makes the copy read poorly and detracts from the purpose of the page.
• SEO, keyword density, SEO, SMO, Social Media Optimization, keyword usage these are the keys to Web success!

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